Marketing at ABT

by Lucia Elledge, Marketing Intern

During my tenure as a marketing intern for the fall of 2012 I worked on a variety of tasks such as initiating a sales analysis, conducting marketing research, and copy editing promotional materials.  I have always been interested in marketing, and this internship gave me invaluable insight into the field, as well as a more comprehensive knowledge of arts non-profits.  I was also able to gain knowledge of other fields within American Ballet Theatre through the insight of guest speakers and my participation in several of the development department’s donor events.   Ballet being a passion of mine, I could not have asked for a better place to have these opportunities!