This summer I have been interning in the Marketing Department of American Ballet Theatre. I have been working in their office on projects such as the advertisements for the Fall Season at the Koch Theater, “The Nutcracker” at BAM, and research for audience development. I also sold ABT merchandise at The Metropolitan Opera House, where ABT performs for eight weeks during their spring season. One of my favorite aspects of my internship, however, is working with the marketing staff on fun and creative ways to advertise and use social media. From picking “Nutcracker” pictures to finding Shakespeare quotes to go with photos from “The Dream”, I really loved being able to contribute to the marketing of ABT.
One of my favorite moments of my internship was taking this picture with ABT Soloist Craig Salstein backstage at the Met that was posted on ABT’s Facebook and Twitter pages. We took the photo because we both happen to be triplets! It was a creative way in which we could advertise the internship program at ABT, while giving people a backstage look at the Met. I am really glad I had the opportunity to meet Craig and help advertise the internship program, all while getting a behind-the-scenes look at how ABT runs their spring season at the Met. I am thankful for the opportunities I have had while interning at ABT, and recommend the program to anyone interested in learning first-hand about Arts Management or Arts Education.
Alexandra with fellow triplet ABT Soloist Craig Salstein backstage at the Met
Alexandra Tweedley
Marketing Intern
Summer 2014
abtinterns 
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