Getting Social at ABT

I can’t believe that my internship is coming to a close at ABT! It was such a wonderful opportunity to be apart of such a great group as a marketing intern. I’ve​ ​been​ ​exposed to a lot of information such as ​the​ ​mechanics​ ​of​ ​a​ ​marketing​ ​department​ ​in​ ​a​ ​non-profit​ ​organization,​ ​the​ ​analytic​ ​side of​ ​social​ ​media​ ​and​ ​how​ ​a ballet company​ ​executes ​different​ ​marketing​ ​campaigns.

One of my projects was creating templates for our social media team. It was great to use the analytic skills that I learned in college and combine this knowledge with the creative freedom of designing these templates. It’s exciting to see that my projects can serve as a foundation for future strategies. Also, there​ ​were​ ​weekly​ ​social media​ ​team​ ​meetings​ ​where​ ​we​ ​would​ ​gather​ ​together​ ​and​ ​discuss​ ​what​ ​trends​ ​are important​ ​in​ ​the​ ​industry​ ​and​ ​brainstorm​ ​how​ ​we​ ​can​ ​utilize​ ​these​ ​trends​ ​in​ ​our upcoming​ ​campaigns.​ ​​ ​What​ ​I​ ​really​ ​appreciated​ ​about​ ​the​se meetings were​ ​that​ they weren’t composed of the​ ​marketing​ ​department,​ ​but​ ​also​ ​comprised​ ​of​ ​the​ ​education​ ​and​ ​development​ ​departments.​ ​This​ ​diverse​ ​group​ ​helped​ ​us​ ​bring​ ​out ideas​ ​for​ ​new​ ​posts​ ​about​ ​who​ ​American​ ​Ballet​ ​Theatre​ ​really​ ​was.​ ​I learned that this​ ​organization​ ​is much​ ​more​ ​than​ ​performances,​ ​but​ ​also​ ​an​ institution ​that​ ​fosters​ ​new talent​ ​into​ ​a​ ​lifetime​ ​passion.

The internship program was able to offer me some amazing opportunities. We had guest speakers and the education department reviewed my resume and gave me helpful interview tips. ​I​ ​was​ ​able​ ​to​ ​socialize with​ ​other​ ​interns​ ​in​ ​this​ ​program​ ​and​ ​the​ ​Roundabout​ ​internship​ ​program. I also got to see​ ​the​ ​dancers​ perform at the Koch Theater.​ ​ Overall,​ ​my​ ​experience​ ​with​ ​the​ ​marketing​ ​department​ ​at​ ​American​ ​Ballet Theatre​ ​has​ ​been​ ​great​ ​and​ ​eye​ ​opening!

Marianela Villao

Marketing Intern

Fall 2017