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Summer at ABT

24 Aug

I have been wearing two different hats at ABT this summer. On some days, I wear the “Administrative” baseball cap and then on other days I wear the “Marketing” beanie cap. And then on some days, I wear them both, either switching off, or at the exact same time. No matter which one I wear, the work is challenging, eye opening, and yes, fun.

Getting to work on our first Marketing Task Force initiative was an exciting experience. After watching a dress rehearsal of Swan Lake, we invited a group of some of the most distinguished members in the marketing field to partake in a strategy session. Getting to hear about what people outside of the ABT world think of ABT was fascinating. Who would have ever thought that the Vice President of HBO Sports would be an avid ballet fan? Or that a partner at Goldman Sachs would attend ABT’s performances at the Met two to three times a week? This task force initiative truly showed me how the rest of the world perceives and witnesses ABT as a leading ballet company.

Learning from Kim about the administrative world has been such a wonderful compliment to my time in the marketing department. In learning about the nuts and bolts that hold ABT together, I have been able to take that knowledge and apply it to my work in marketing. So much of marketing has to do with how much you believe in your “product” and my admin experience has only strengthened my belief in, and love for, ABT.

While the aforementioned may seem like an ABT “love fest,” it is the only way that I can describe my experience this summer. It is rare to be surrounded by kind colleagues and stimulating work, and ABT has provided me with both. No day is ever the same and no interaction is ever the same, thus leaving room for the unexpected. It is this type of spontaneity, combined with artistic passion and integrity that has made this summer at ABT one of the most enjoyable and fulfilling ones yet.

Jaime Rosenstein

Marketing and Administrative Intern

Summer 2017

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