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Finding My Path

22 May

Interning at ABT has been a dream of mine for quite some time now. I remember working on my application packet for weeks, trying to perfect every small detail. When I received an email from Laura Miller asking if I was interested in a new Press Intern position, I began to cry (tears of joy of course!). When I walked into my interview, I was surprisingly calm. On the way to the conference room where my interview was being held, the sound of live piano music filled my ears. I could definitely get used to hearing that all day! A few hours after my interview, I found out that I had received the position. I could not believe that I was being given the chance to work at America’s National Ballet Company. Being the first Press Intern was a wonderful opportunity because myself along with the three other amazing women I had the pleasure of working with: Susie Morgan Taylor, Laura Miller, and Delia Brengel, figured it out together.

I remember my first week at ABT so vividly. I had no idea what to expect, and hadn’t thought about pursuing a career in Press, so I was intrigued by this new opportunity. On one of my first days, I walked into the office at 890 Broadway and was informed that I would be working on a Press feature that was being done on James Whiteside for In the Know. I remember greeting the film crew and making sure that they had everything they needed to set up. The crew needed to film a rehearsal, and Laura allowed me to sit in as well. That day, I had the honor of watching James Whiteside and Stella Abrera rehearse Giselle. The effortless nature of their movements took my breath away. I watched in awe as these beautiful dancers floated around the studio. In that moment, I truly realized how fortunate I was to be a part of American Ballet Theatre, even if only as an intern. Watching this beautiful art up close was just another part of the job, and was truly something that never ceased to amaze me. From writing and editing press releases, or organizing press clippings for the week, to walking past Misty Copeland in the hallway, my experience with ABT has been everything I thought it would be and so much more. I truly looked forward to going to work every day, and truly made the most of each moment. Although my time at ABT was cut short, I will cherish the time that I spent there, the people I have met, and the experiences that I had for the rest of my life. I am so honored to have been a part of this organization. Thank you to American Ballet Theatre and the Press Department for the best internship experience that I could have ever asked for.

Julia Lynch

Press Intern

Spring 2020

From Collegiate to Marketing

9 Jul

It’s hard to believe, but I’m already halfway through my time as an intern at American Ballet Theatre! The 2019 Met season has just ended, so it seems like a perfect time to reflect on my experience thus far.

Working at ABT has been a goal of mine since I attended the Collegiate Summer Intensive at 890 Broadway following my high school graduation. I remember walking the halls and noticing that everyone from the principal dancers to the financial analysts seemed to know one another personally. There was a strong sense of unity that I had never experienced at other companies, and it left a lasting impression on me. Exactly three years later I found the opportunity to apply for an intern position in the Marketing department, and here I am!

One of the things I appreciate most about the internship has been the strong focus on learning and involvement. Rather than just telling me to mindlessly copy numbers into a spreadsheet, my supervisors will sit down with me and explain what all the numbers mean and how they will be used once I’ve organized them. As a result, I feel like I leave the offices each day with a stronger understanding of how the company operates, and I’m able to speak in detail about the work that I’ve contributed.

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Of course, the most exciting part of working at a performing arts organization is getting to see the shows. Some of my favorite moments have been going to the Members-Only Swan Lake dress rehearsal and getting a backstage tour at the Met. As a former dancer and lifelong fan of ABT, it was surreal to be able to get a behind-the-scenes look at how the magic happens night after night.

I look forward to seeing what the next four weeks bring!

Laura Alston

Marketing Intern

Summer 2019

Between Dance and Office

10 May

At the corner of the main studio and a long hallway, lined with announcements and bustling footsteps of several coworkers, lies my small desk. This was my nook for 5 months, listening to echoing rehearsal music, watching renowned dancers eagerly pour their morning coffee or petting the occasional dog-friend of the day.

I was at a stand-still, contemplating whether I wanted to pursue a major in Marketing or continue my plan as a journalist. What better way to get a glimpse at this new field while integrating a style of dance I experienced for nearly three quarters of my life? What most don’t think about is the amount of back-work that goes behind a full season. While the dancers begin learning and perfecting the new season’s repertoire, the Education, Marketing, Special Events, Patron and more departments are quickly preparing for the first day of ticket sales, membership events and future plans for the following season the next year.

Interning for the Marketing department has shown me the amount of collaboration and constant planning that goes into the looming Spring Season at the MET. Whether if it was being in charge of handling Group Sales, finding venues for upcoming events, picking up designer dresses for company dancers, mastering the art of Excel or running to the MET Opera House to unpack this season’s brochures, my internship experience has been anything but stagnant.

The weekly intern meetings further demonstrated the variety of workers and departments this one dance company holds. It was a Friday morning when all the interns were able to see the Education department bring in a group of toddlers, introducing them to the art of ballet. Watching each young dancer jump over a sticker that acted as “the dragon’s tail” and gleefully run to the other side reignited my sense of pride in being a part of an organization that works to implement dance into the lives of such young and eager children.

Working at ABT has been an experience that has introduced me into both the working environment of a traditional office and a high-intensity creative space.

Claire Ng

Marketing Intern

Spring 2019

Ten Transformative Weeks

3 Aug

EleniinternphotoWhen I walked into 890 Broadway on my first day, I immediately knew I was going to love my new internship. The office walls are covered with beautiful photographs of ABT through the years – right above my desk is a framed shot of Isabella Boylston as Odette in Swan Lake, and I never get tired of staring at it. What makes ABT so special isn’t just the decor, but the people who work here. To name a few, Steven, Brendan, Sarah, and Erin, the small but VERY mighty marketing team, are a huge reason why my experience has been so fantastic. They all welcomed Emily (the photography intern) and me into the ABT family from day one.

As an ABT intern, you’re not given the stereotypical internship “grunt work.” One of my favorite parts of this internship is that I have had the opportunity to work on projects that directly contribute to the organization. Each assignment teaches you something new, and it is impossible to get bored. The marketing team wears many hats, which means as an intern, you do too. In a single day, I make sales reports in Excel, design eBlasts that promote our upcoming performances, adjust box office pricing, and draft posts for ABT’s social media. One minute I’ll be scrolling through hundreds of photos to find the perfect fit for an email, and then the next I’ll be calculating figures in Excel – which is exactly why this internship is so amazing. You get to be creative, organized, mathematical, and strategic, and the best part is that you have the chance to be a part of such an inspiring and passionate group of people.

One of my favorite moments this summer was when I had the opportunity to see Don Quixote, which was the first ballet I attended this season. The dancers were whimsical and incredible (as always), and the performance was utterly fantastic. I realized how amazing it is that the work that is done at 890 Broadway helps share this inspiring art form with thousands of people every single year. As an intern, you have the opportunity to be a part of the special ABT family – you become part of what goes on behind-the-scenes, what makes these performances possible. This has been a transformational experience, and I’m so thankful to ABT for all that I have gained and learned!

Eleni Scurletis

Marketing Intern

Summer 2018

 

Looking at ABT through a new Lens

25 Jul

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I would recommend anyone interested in interning at ABT to most definitely apply, It is such a rewarding experience that demonstrates the inner workings of a ballet company, as well as what it means to be a part of a non-profit organization. I am a Photography Intern working with the Marketing department for the the summer. This internship really gives you a great feel for what a profession would be like in a non-profit organization and what it means to work in the various departments within ABT. The meetings held every Friday range from learning the basics of a nonprofit organization, to meeting various employees throughout ABT, to getting a backstage tour of the Met.

One of the most rewarding experiences was getting to photograph “Incubator” the new choreographic project being launched. It was so inspiring to see the various choreography pieces and to be part of a project that I was passionate about! This internship pushes your boundaries in a way that keeps you challenged and inspired to create the best possible material to help ABT succeed.

Working as an intern with ABT is not your typical internship. The people around you genuinely want to help you grow and challenge you. Through this process I was given many projects that were not in my initial skill set, but forced me to really learn something new, such as video production. The projects you get really can make a difference and are put to use by ABT, you never get busy work or the stereotypical coffee runs. Being around passionate people who love what they do is rare to come by and makes for an inspiring place to work at.

Emily Northrop

Marketing Intern

Summer 2018

The Making of a Met Season

28 May

How does one even start to talk about their time as an ABT intern? As previous interns have attested to, ABT’s internship program is fulfilling, inspiring, and rewarding. As a New Yorker, I grew up loving ABT, and getting to see the process behind what happens on stage has made me fall even more in love. I truly got to see ABT’s mission at work and to see everyone’s dedication to the work they do.

ABT’s marketing team is surprisingly small, but as an intern, it also means that you get to work on a whole range of projects. The marketing team handles everything from social media to box office sales to New York Times ads and more. It was particularly eye-opening to be a part of the team during a time of transition, and it’s exciting to see the company’s new direction.

I started the semester off with mostly box office-based projects, both long term and short term. I learned about using Tessitura, kept track of group sales orders, and helped with calculating benchmarks. I was also able to sit in on meetings, both within marketing itself and also with other departments. This really helps to show the entire process of making stuff happen at ABT.

My mentor, Steven Koernig, was extremely flexible and adapted my work to balance my interests with the department’s needs. For anyone with an interest in marketing or who is unsure about what they want to do, I highly recommend working with Steven because he’s great at making this internship rewarding and a learning experience.

A few of my favorite projects included: drafting eblasts and newsletters, drafting social media posts, inventorying ABT performance videos (who doesn’t love getting to watch ballets all day at work?), and helping to finalize the Met ‘18 brochure. It’s amazing that in one day I can spend a few hours looking at numbers on Excel and then spend another few hours looking through photos or formatting an email. And for me, seeing the brochure always makes me happy, not only because it’s beautiful but also because I helped to catch to mistakes before it was sent to the printer, and I consider it my legacy at ABT.

Even though the entire experience was valuable, I actually think my favorite part of the internship (besides getting to see dancers walking the same halls as me most weeks!) was getting to meet people across ABT and to witness all the work they do. During intern meetings, I got to meet other interns who are doing amazing things and are going to go places. We also got to talk to employees outside of our departments and learn about what they do. And on a day-to-day basis, I got to see moments of celebration when hard work paid off. The energy when the new website launched or when the first Met ‘18 ad was printed or when I saw ABT’s Time Warner Center takeover fills me with so much happiness and pride because I also saw all the moments behind it that made it happen.IMG_2743

It’s bittersweet to be leaving ABT, but I’m leaving with new skills, a continued and growing love for ballet and the arts in general, and a greater understanding of what happens behind the curtain. I can’t wait to see where the company is headed next.

Jessica Sun

Marketing Intern

Spring 2018

 

Getting Social at ABT

8 Dec

I can’t believe that my internship is coming to a close at ABT! It was such a wonderful opportunity to be apart of such a great group as a marketing intern. I’ve​ ​been​ ​exposed to a lot of information such as ​the​ ​mechanics​ ​of​ ​a​ ​marketing​ ​department​ ​in​ ​a​ ​non-profit​ ​organization,​ ​the​ ​analytic​ ​side of​ ​social​ ​media​ ​and​ ​how​ ​a ballet company​ ​executes ​different​ ​marketing​ ​campaigns.

One of my projects was creating templates for our social media team. It was great to use the analytic skills that I learned in college and combine this knowledge with the creative freedom of designing these templates. It’s exciting to see that my projects can serve as a foundation for future strategies. Also, there​ ​were​ ​weekly​ ​social media​ ​team​ ​meetings​ ​where​ ​we​ ​would​ ​gather​ ​together​ ​and​ ​discuss​ ​what​ ​trends​ ​are important​ ​in​ ​the​ ​industry​ ​and​ ​brainstorm​ ​how​ ​we​ ​can​ ​utilize​ ​these​ ​trends​ ​in​ ​our upcoming​ ​campaigns.​ ​​ ​What​ ​I​ ​really​ ​appreciated​ ​about​ ​the​se meetings were​ ​that​ they weren’t composed of the​ ​marketing​ ​department,​ ​but​ ​also​ ​comprised​ ​of​ ​the​ ​education​ ​and​ ​development​ ​departments.​ ​This​ ​diverse​ ​group​ ​helped​ ​us​ ​bring​ ​out ideas​ ​for​ ​new​ ​posts​ ​about​ ​who​ ​American​ ​Ballet​ ​Theatre​ ​really​ ​was.​ ​I learned that this​ ​organization​ ​is much​ ​more​ ​than​ ​performances,​ ​but​ ​also​ ​an​ institution ​that​ ​fosters​ ​new talent​ ​into​ ​a​ ​lifetime​ ​passion.

The internship program was able to offer me some amazing opportunities. We had guest speakers and the education department reviewed my resume and gave me helpful interview tips. ​I​ ​was​ ​able​ ​to​ ​socialize with​ ​other​ ​interns​ ​in​ ​this​ ​program​ ​and​ ​the​ ​Roundabout​ ​internship​ ​program. I also got to see​ ​the​ ​dancers​ perform at the Koch Theater.​ ​ Overall,​ ​my​ ​experience​ ​with​ ​the​ ​marketing​ ​department​ ​at​ ​American​ ​Ballet Theatre​ ​has​ ​been​ ​great​ ​and​ ​eye​ ​opening!

Marianela Villao

Marketing Intern

Fall 2017

 

My Summer at ABT

27 Aug

This summer I had the amazing opportunity to intern at ABT. While here I was able to learn so much about the inner workings of the company and how a non-profit organization operates. Not only did I get to learn about the Marketing Department in my day-to-day work, I was also able to learn about all different departments through our weekly intern meetings. At these meetings I was able to learn about how a non-profit differs from a for-profit organization, I learned about the Institutional Support Department and what goes into the company receiving grants and donations, and I was able to learn about the Finance Department and what goes into the ABT budget and the different ways to manage and plan the finances so that the company can stay afloat.

Outside of the meetings I was in the Marketing Department helping with various projects and social media. The major project I worked on was an exhibit for the Google Cultural Institute, which involved a synopsis or description and a picture of every ballet the company has ever performed. I was able to work on this project on my own and it ended up being over 650 slides!

My favorite moment from my internship experience was getting a backstage tour of the met and even getting to walk onto the stage. It was so amazing to look out and see all of the seats and lights. It was even more amazing when I were backstage I saw Principal Dancer Hee Seo warming up before her performance of Onegin, which I got free tickets for.

My ABT experience has been a great one and I’m so grateful for the opportunity to learn in such an exciting and interesting environment.

Elena Schwartz

Marketing Intern

Summer 2017

Summer at ABT

24 Aug

I have been wearing two different hats at ABT this summer. On some days, I wear the “Administrative” baseball cap and then on other days I wear the “Marketing” beanie cap. And then on some days, I wear them both, either switching off, or at the exact same time. No matter which one I wear, the work is challenging, eye opening, and yes, fun.

Getting to work on our first Marketing Task Force initiative was an exciting experience. After watching a dress rehearsal of Swan Lake, we invited a group of some of the most distinguished members in the marketing field to partake in a strategy session. Getting to hear about what people outside of the ABT world think of ABT was fascinating. Who would have ever thought that the Vice President of HBO Sports would be an avid ballet fan? Or that a partner at Goldman Sachs would attend ABT’s performances at the Met two to three times a week? This task force initiative truly showed me how the rest of the world perceives and witnesses ABT as a leading ballet company.

Learning from Kim about the administrative world has been such a wonderful compliment to my time in the marketing department. In learning about the nuts and bolts that hold ABT together, I have been able to take that knowledge and apply it to my work in marketing. So much of marketing has to do with how much you believe in your “product” and my admin experience has only strengthened my belief in, and love for, ABT.

While the aforementioned may seem like an ABT “love fest,” it is the only way that I can describe my experience this summer. It is rare to be surrounded by kind colleagues and stimulating work, and ABT has provided me with both. No day is ever the same and no interaction is ever the same, thus leaving room for the unexpected. It is this type of spontaneity, combined with artistic passion and integrity that has made this summer at ABT one of the most enjoyable and fulfilling ones yet.

Jaime Rosenstein

Marketing and Administrative Intern

Summer 2017

One Actor’s Attempt to Split His Brain Between Art & Tech

28 Apr

Having been accepted to the Internship program as a ‘freelance marketing intern’, I have had the pleasure of carving out my own little niche at American Ballet Theatre.

From the time I was ten years old, I have been actively involved in the performing arts beginning with vocal music, followed after by acting and dance.  Upon entering college, I decided to major in graphic design and animation so as to lessen the financial burden of my acting career (headshots, reels, voiceover recordings, etc.).  In the process, I became completely interested in using technology to create art, from club posters to documentary films.  I found that the art I was most truly engaged in was art that I could not only perform, but bring to fruition according to my own design.

Upon joining ABT’s internship program, it was decided by my mentor, Dennis Walters, that my graphic design skills were best put to use by taking on various projects that granted me almost complete creative freedom, so long as I did not stray too much from ABT’s branding style.  For the first time, I felt like I had freedom, but at the same time felt restricted.  Most of my studies had been dedicated to designing whatever I wanted, any way that I wanted.  Working for ABT proved necessary for my professional development since, as a graphic designer, I must learn to adapt my skills to the branding style of whatever organization I am working for.  As a marketing intern, I must do what is best for the image of the organization, and not just what I think looks good to me.  This proved to be a blessing in disguise, as I am now more flexible idea-wise while brainstorming and am inspired to create multiple designs for each project I am assigned to, instead of settling on the first thing that satisfies my interests.

The sheer diversity of the projects I have been assigned thus far have truly pushed the bounds of my creativity, while providing some much needed practice in the various design software I learned to use in college.  Business cards, I.D. cards, stickers, posters, flyers, and brochures I have created during my internship will prove to be valuable additions to my professional portfolio as I advance in my career.  I am certain that my remaining time with ABT will continue to push the bounds of my creativity and provide me with many more opportunities to harness my craft and network with professionals in the arts.

Michael Petruso

Marketing Intern

Spring 2016